According to the Journal of American Medical Association, "More than two thirds of animated children's films feature tobacco or alcohol use in story plots without clear verbal messages of any negative long-term health effects associated with use of either substance." The impact of tobacco and alcohol in these G-rated films promotes the use of these substances to its underage viewers. Use of tobacco and alcohol lead to major health problems. In effort to prevent these future health problems, 50 films were reviewed to screen incidents of substance use. According to these screenings,
"34 (68%) displayed at least 1 episode of tobacco or alcohol use. Twenty-eight (56%) portrayed 1 or more incidences of tobacco use, including all 7 films released in 1996 and 1997. Twenty-five films (50%) included alcohol use. Smoking was portrayed on screen by 76 characters for more than 45 minutes in duration; alcohol use was portrayed by 63 characters for 27 minutes. Good characters use tobacco and alcohol as frequently as bad characters. Cigars and wine are shown in these films more often than other tobacco or alcohol substances."
For example, one film which reflects this use is Disney's Dumbo. In Disney's Dumbo, Dumbo is portrayed getting "drunk" off of the bubbles in his bath. His "drunk" hallucinations lead him into a trippy exciting daze, promoting the use of alcohol to an impressionable audience.
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