According to publishing company Baseline, notable Chinese director Zhang Yimou significance in the film world is his development of highly artistic films that are globally successful. Also the ideology expressed by his extensive use of actress Gong Li as a main character in almost all of his films captures "...tension between the graceful surface of cultural tradition and the turbulence of youth and injustice towards women which all his films explore." The talent of this director artistically and commercially has raised so much attention that "The Chinese central government has also conscripted him to craft national propaganda: he directed videos for Beijing's Olympic bid and Shanghai's successful application to host the 2010 World Expo," which may produce the most global popularity yet.
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